Methodology
- Fema TV Talk Show crew shooting in the field
Femina HIP’s methodology is based on four pillars: Edutainment, Participation, Monitoring & Evaluation and Partnership.
Edutainment:
Edutainment is entertainment designed to be educational. Femina HIP’s media products are produced in popular youth-friendly formats that engage people emotionally, making them more receptive to the educational messages carried within. Our version of edutainment methodology builds on the tradition of feature journalism, testimonials and the drama of real life, or docudrama.
- Si Mchezo! editor documenting stories in the field
Participation:
Our audience has its own valid experiences to draw from. The media products are produced interactively. By inviting ordinary people to participate in setting content agendas and share their experiences and stories through our media products, Femina HIP provides conduits for hard-hitting discussion and open talk on a broad range of contemporary issues. Participation encourages public debate, critical thinking, democratic values and personal responsibility, and contributes to behaviour and social change in Tanzania.
Monitoring and Evaluation:
We are in constant touch with our target audience, ensuring that their questions, needs and voices shape the form and content of the media products. Audience feedback is collected regularly in the form of focus group discussions, mobile phone text messages, surveys and letters received. Feedback is continuously analysed, ensuring media products remain up to date and relevant to local contexts.
Partnership:
Strategic partnerships are at the very heart of Femina HIP’s work. Femina collaborates with more than 300 partners including schools, youth groups, employers, district and local government and donor partners in Tanzania. Femina HIP has also established strategic partnerships with civil society organisations and coporates within the country and beyond.
Through networking, partnerships with other organisations and pooling of resources, Femina HIP offers a common media platform with the opportunity to reach millions. Our approach is to share our media platform and make it available so that partners can promote their agendas through our media products. The idea behind this is for our partners to collaborate and complement each other and reinforce rather than duplicate efforts.
For more information about our partners, click here.
You can download the following key documents about Femina HIP:
