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A young boy reads Si Mchezo! at a Femina HIP road show

Our Approach

Edutainment is our main approach. We entertain and educate audiences throughout Tanzania with our media products, which mirror contemporary youth culture and language.

Real life stories, testimonials, role modelling and docudrama are central to our product content. Our participatory, interactive production process gives VOICE to ordinary people all over Tanzania through recurring media products.

Femina HIP is about communication for behaviour and social change. We believe that HIV/AIDS is more than just a health problem; rather it is a result of – and cause of – broader social problems such as poverty and lack of: citizen engagement, good governance and even entrepreneurship. In addition to awareness and basic knowledge, people lack life skills on how to cope with pressure situations, and how to make decisions in their relationships and wider society. Creating supportive environments and good leadership is therefore fundamental for behaviour and social change.

You can download the following key documents about Femina HIP:

  • Chezasalama
  • One Love
  • Ruka Juu

Global Talk on Edutainment

Thursday, 24.11.2011

Femina took part in an edutainment conference in India.

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Interviews on YouTube

Tuesday, 22.11.2011

View these video clips for a better understanding of Femina.

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Talk Show on the Road

Monday, 31.10.2011

The team is in the field again collecting stories.

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A voice on HIV in relationships
I would like to advise those who chase away their partners after being infected by HIV, because life is helping each other. ENERIETA LEONCE. BUKOBA.
From an out-of-school youth
Why is it when you talk about starting FEMA CLUBS you only talk about secondary school students? What about youth from the streets, don’t they need to start clubs? Ahazi Asoni from Ifwenken.
A request from Handeni
I congratulate you so much for the good work that you are doing to educate and entertain the society, but I would like you to visit us also in Handeni District, Msima Secondary.