Public Relations and Networking
Advocacy
Femina HIP aligns itself with Government policies, as we believe that our impact is bigger when key ministries endorse our activities and support our work. We use our media platform to disseminate knowledge about policies – not least relevant for rural populations with limited access to information.
Our activities are designed to assist the Government to achieve the objectives stated in key policy documents such as the National Growth and Poverty Reduction Strategy (MKUKUTA), the national HIV/AIDS Policy, the Guidelines for Implementing HIV/AIDS and Life-Skills, the National Health Policy and the Youth Policy. By participating in Government working groups Femina HIP supports the Government to develop policies that will make a difference for coming generations of youth across the country, by for example creating a new financial literacy strategy.
At national level, we work closely with a number of ministries and Government bodies, including the Ministry of Education and Vocational Training, the Ministry of Employment, Labour and Youth Development, the Ministry of Health and Social Welfare, NACP and TACAIDS. At district level, we work with a range of local authorities and executives.
Femina HIP is a permanent member of TACAIDS’s Technical Working Committee on HIV/AIDS Prevention. The committee has been charged with developing the first HIV prevention strategy for mainland Tanzania. The objective is to reduce infections by intensifying and scaling up quality, evidence based and universally accessible HIV prevention programmes within a well-coordinated, multi-sectoral framework.
Femina HIP is also a member of TEN/MET.
Click here to read about our partnerships with the donor community and civil society.
Mobilizing the private sector
Collaboration with the private sector is important for Femina HIP as it improves our long-term sustainability. Femina HIP sees itself as a social enterprise and wants to expand its income generation from the corporate sector. This also allows companies to demonstrate their social responsibility and reach large numbers of readers. Femina HIP sells advertisement space in our media products and we offer companies subscriptions to our magazines. Moreover, Femina HIP assists large-scale employers to develop workplace HIV prevention programs.
Femina HIP sells commercial copies of Fema magazine in major cities across the country. This permits Femina HIP to maintain a presence on the mainstream newspaper market and helps position the magazine as a desirable, contemporary lifestyle brand.
Femina HIP also increases its sustainability through cost-sharing ventures where partners are invited to communicate their agendas through our media platform. This enables our partners to reach large audiences and helps ensure that development efforts are coordinated and reinforce each other. Femina HIP has entered into such ventures with Stradcom, IOM, Care International, UNFPA/UMATI and D.light.
Branding Femina HIP
The Femina HIP brand is visible and highly regarded across Tanzania and beyond. All our media products are promoted through cross-product advertising and media campaigns. We advertise through a range of media, including newspaper strips, dala dala branding, posters and billboards in major cities.
Femina HIP regularly produces promotional materials that we use to reassert people’s perceptions of our life-style brand. We have even designed our own khanga. In Tanzania, these cloths are a traditional means of communicating cultural identity and are still used today to express different messages from fashion statements to political declarations. Femina HIP therefore wanted to experiment with this more traditional kind of messaging and our khanga has proved to be truly popular! It is decorated with the Femina HIP lips (known from our TV Talk Show) and the Chezasalama dancers (known from chezasalama.com) and carries the message 'Usikubali kuburuzwa. Cheza salama.' ('Don’t be pushed around – play it safe!').
