Road Shows
Purpose
Femina HIP road shows reinforce the media products and messages via interpersonal, face-to-face communication, stimulating community conversations and dialogues. Members of the Femina HIP team travel across Tanzania to schools and communities in selected districts to meet with audiences. This enables the Femina HIP team to get feedback on use and engagement with the media products and to speak to the entire community, including parents, guardians, community leaders, as well as local government authorities, stimulating public debate and a more positive, open atmosphere for social change.
- Community members perform in a road show
Outreach Collaboration
Femina HIP joins hands with local and national partners in organizing road shows. These are planned in dialogue with District Authorities to ensure local endorsement. Through out reach activities Femina HIP assists local community organizations to develop activity agendas and the events are excellent opportunities for building awareness about our brand and interact with our audiences.
Each road show has a separate theme, developed with local partners, and centres around music, local drama, dance performances and question and answer sessions.
- Our outreach and distribution map
The team also often travels with PLHAs (People Living with HIV/AIDS) who take part in road shows. The contribution of PLHAs to community conversations is essential to Femina HIP's aim to reduce stigma around HIV/AIDS, encourage people to test and to give inspiration to those living with HIV/AIDS on how to live positively.
Partners in the Field
In collaboration with UNICEF and FHI/UJANA, Femina HIP will, during the coming years, focus its outreach activities on four ‘learning districts’: Makete, Bagamoyo, Mtwara rural and Temeke. Distribution of media materials and complementing activities, in the school and out-of-school setting including interpersonal communication through Ishi volunteers will be intensified. The objective is to assist the government, through TACAIDS, to intensify the district response to HIV. The aim is to ensure that young people and communities receive adequate prevention education and assist in the identification of an essential ‘minimum education package’ for the districts.
