- Dr. Mrisho, Chairperson of TACAIDS, launches the OneLove campaign in Tanzania
OneLove
OneLove (onelovesouthernafrica.org) is a 9-country campaign crossing borders in Southern Africa. It was initiated by the Soul City Institute for Health and Development and is coordinated by local organisations in each country. OneLove aims to prevent HIV infections by discouraging multiple concurrent sexual partnerships (MCP).
Femina HIP is coordinating and localising OneLove in Tanzania. We launched the country campaign in October 2008. Messages were guided by comprehensive qualitative MCP and sexuality research conducted in Tanzania by Femina HIP in partnership with the University of Dar es Salaam. Messaging has subsequently been integrated into Femina HIP´s various media vehicles. Fema, Si Mchezo!, Fema TV Talk Show, chezasalama.com and promotion campaigns all feature information on MCP and the OneLove campaign, as have Femina HIPs various outreach activities.
- A OneLove Tanzania poster featuring the OneLove vignette characters
As part of Fema TV Talk Show, the OneLove vignette on improving partner communication has been a significant component of the OneLove campaign in Tanzania. During the three-minute weekly segment, viewers listen in on the popular characters Bwana Ishi and Tuli and their confrontational and intimate conversations and confessions about issues such as trust, safe sex, alcohol, testing, fidelity and abortion. We learn about the important role that partner communication can play in a healthy relationship. Lack of such communication was cited in our research as one of the drivers behind multiple concurrent partnerships (MCP) in Tanzania.
Bwana Ishi and Tuli are not a perfect couple. They quarrel as normal Tanzanian couples do, but they are role models in the sense that they represent a relationship that survives and thrives on the message of the OneLove Tanzania tagline: "mlinde, mheshimu, mhusishe" (protect, respect and involve/ communicate with your partner).
In 2009 and 2010, Femina took part in the production and broadcast of a OneLove film project bringing together 10 half-hour films produced in 10 different countries: Botswana, Lesotho, Malawi, Mozambique, Namibia, South Africa, Swaziland, Zambia, Zimbabwe and Tanzania.
Love Stories in a Time Of HIV/AIDS is a collection that features an emotional mix of dramas about love and relationships, and how the risky choices we make and the secrets we keep affect our lives and the lives of our partners, families and loved ones. Femina's own film, Chaguo, depicts the story of a young couple that is struggling with a huge betrayal and trying to figure out the future of their relationship. Bwana Ishi and Tuli also appear in the film as the role model couple they have come to be known as. For these reasons, the Love Stories are excellent material for discussions about behaviour change for healthy relationships. Subtitled in Swahili, these films are an especially recommended for viewing in small groups.
In 2011, Femina produced and aired a series of OneLove radio spots starring Bwana Ishi and Tuli, about how MCP challenges trust in a relationship. Also produced in 2011 was a publication called Sema Naye. The focus of this booklet is good partner communication as a practice that helps reduce multiple concurrent partnership and its risks. Sema Naye aims to get young women and men age 18 and over talking about issues that are crucial to healthy relationships. Photo-stories introduce each chapter of the booklet and depict couples in conversation about a range of themes including: consensual sex, HIV testing, sexual satisfaction, faithfulness and alcohol abuse. With particular consideration of rights and gender, these stories and themes are supplemented with a series of facts, tips and questions for reflection.
You can download some studies related to the OneLove campaign:
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