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Fema TV Talk Show

Format	Television talk show, 30 minutes
Launched	2003
Target	Youth aged 15-25, rural and urban
Language	Swahili
Frequency	Weekly
Broadcast	On ITV: Saturdays 19:30 (repeats Wednesdays 13:30). On TBC1: Tuesdays 21:00 (repeats Saturdays 11:00)
Content	The show’s dynamic young hosts, Iddi and Rebeca, invite young people, experts, celebrities and politicians to discuss critical - sometimes controversial – issues relating to youth lifestyles and the theme of the day. Segments also include testimonials, viewer letters, SMSes and prize giveaways, as well as the OneLove vignette about partner communication featuring the characters Bwana Ishi and Tuli. Increasingly, the shows are shot on location in rural areas allowing a wider public to share their experiences and giving voice to young people and communities who generally have a difficult time accessing the airwaves. Interactivity and commentary to the program are encouraged through SMS and email. Copies of the show are sent to schools, clubs and clinics for further use. Partner orgnisations use them in their mobile video shows around the country.
Popularity	According to the 2009 TAMPS (Tanzania All Media Products Survey), 20% of all adults in the country know the show which has almost 1 million regular viewers and 3.5 million viewers who tune in on the show every now and then. 97% of our viewers find the show educating and 82% states that the show has positively influenced the way they live their life.
SMS line	0784 68 28 78
Email	fematv@feminahip.or.tz