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Fema

Format	Print magazine, 64 pages (Download the latest issue in PDF format)
Launched	1999
Target	Young women and men aged 15-25 in secondary schools, workplaces and organisational settings
Language	English and Swahili
Frequency	Quarterly
Content	Sexuality, relationships, risk, HIV/AIDS, contraceptives, life skills, civic education, entrepreneurship, livelihoods, financial education and other lifestyle issues. All integrated into a high quality format with: cover stories with role models sometimes celebrities; club and advice pages; photo-novels; letters from readers and competitions. Each issue has a theme and editorial collection is done in one region of the country to profile Tanzania.
Print Run	170,000 (July 2009)
Availability	Distributed free of charge to 2340 secondary schools (2009) in every region of Tanzania, as well as over 300 partner organisations to support their community-based activities. A small percentage of copies are sold commercially and advertisement pages are sold to corporates to generate revenue.
Popularity	According to the 2009 TAMPS (Tanzania All Media Products Survey), 42% of the adult population – equal to 9.8 million Tanzanians - know the magazine. 12% - or 2.8 million - has read it within the last 7 days.
Related projects	Femina HIP cultivates a culture of reading and supports the formation of Fema Clubs in and out of schools. Currently there are more than 500 Fema Clubs across Tanzania. Femina HIP has a ‘school policy’ and Fema magazine functions as an extra curricular material supporting the Ministry of Education and Vocational Training to implement the Guideline for HIV and Lifestyle Education (2006). Femina also produces and disseminates a Fema User’s Guide to facilitate the use of the magazine as a teaching and learning tool.
SMS line	0715 568111
Email	info@feminahip.or.tz