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Fema
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| Format | Print magazine, 64 pages |
|---|---|
| Launched | 1999 |
| Target | Young women and men aged 15-25 in secondary schools, workplaces and organisational settings |
| Language | English and Swahili |
| Frequency | Quarterly |
| Content | Sexuality, relationships, risk, HIV/AIDS, contraceptives, life skills, civic education, entrepreneurship, livelihoods, financial education and other lifestyle issues. All integrated into a high quality format with: cover stories with role models sometimes celebrities; club and advice pages; photo-novels; letters from readers and competitions. Each issue has a theme and editorial collection is done in one region of the country to profile Tanzania. |
| Print Run | 170,000 (2010) |
| Availability | Distributed free of charge to 2417 secondary schools (2010) in every region of Tanzania, as well as over 350 partner organisations to support their community-based activities. A small percentage of copies are sold commercially and advertisement pages are sold to corporates to generate revenue. |
| Popularity | According to the 2009 TAMPS (Tanzania All Media Products Survey), 42% of the adult population – equal to 9.8 million Tanzanians - know the magazine. 12% - or 2.8 million - has read it within the last 7 days. |
| Related projects | Femina HIP cultivates a culture of reading and supports the formation of Fema Clubs in and out of schools. Currently there are more than 600 Fema Clubs across Tanzania. Femina HIP has a ‘school policy’ and Fema magazine functions as an extra curricular material supporting the Ministry of Education and Vocational Training to implement the Guideline for HIV and Lifestyle Education (2006). Femina also produces and disseminates a Fema User’s Guide to facilitate the use of the magazine as a teaching and learning tool. |
| SMS line | 0715 568 111 |
| info@feminahip.or.tz |
Global Talk on Edutainment
Interviews on YouTube
Talk Show on the Road
A request from Handeni
I congratulate you so much for the good work that you are doing to educate and entertain the society, but I would like you to visit us also in Handeni District, Msima Secondary.
From an out-of-school youth
Why is it when you talk about starting FEMA CLUBS you only talk about secondary school students? What about youth from the streets, don’t they need to start clubs? Ahazi Asoni from Ifwenken.
A voice on HIV in relationships
I would like to advise those who chase away their partners after being infected by HIV, because life is helping each other. ENERIETA LEONCE. BUKOBA.