You are here: products / Pilika Pilika /
Pilika Pilika
| Format | 15-minute radio soap and 15-minute radio magazine segment |
|---|---|
| Launched | 2003 |
| Target | Rural communities |
| Language | Swahili |
| Frequency | Weekly |
| Broadcast | TBC Taifa: Soap airs 18:45 to 19:00 on Fridays. Repeats on Sundays from 20:30 to 21:00 with the magazine segment. Sauti Ya Injili (local FM station in Moshi): Soap and magazine segment air from 19:30 to 20:00 on Thursdays and from 20:45 to 21:15 on Mondays. |
| Content | Story line of the radio soap centres around a set of ‘typical’ characters in a village in rural Tanzania. The company Mediae produces the show in collaboration with up to three sponsors. Current sponsors are: Policy Forum, with a storyline on accountability of village leaders, and Femina HIP on healthy lifestyles, including reducing Multiple Concurrent Partnership (MCP) and protecting one’s partner from HIV infection. The message agendas are woven together in a creative manner and the soap is followed by a radio magazine segment including interviews with experts or ordinary people in the field commenting on the show. Femina HIP joined the collaboration in 2007. Si Mchezo! magazine, is regularly referred to in the soap's story lines, just as Pilika Pilika is cross-promoted in Si Mchezo! SMS feedback is encouraged for interactivity. |
| Reach | TBC Taifa broadcasts nationwide and has the overall highest listenership in Tanzania. Local FM station Radio Terrat in Arusha also airs the show. |
| Impact statistics | A 2009 independent assessment study by the company Research Solutions in five regions in Tanzania found that awareness of Pilika Pilika among respondents was 44.7%. Among listeners:
|
From Suzan who is in Arusha and a fan of Si Mchezo!'s Betty Liduke
I applaud Betty Liduke for giving good advice to youth and people of all classes. My fellow youth... let's focus our strength on building our nation and being advisors for those with no education about social issues.
Rogatus in Iringa likes what he reads about solar lamps
I'm really interested in those solar lamps mentioned in Si Mchezo! Where are they available?
Kassim in Songea needs more Si Mchezo!
I'm a loyal follower of Si Mchezo!, it teaches and entertains us. But I have trouble getting it. Please help me get every issue.