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Pilika Pilika
| Format | 15-minute radio soap and 15-minute radio magazine segment |
|---|---|
| Launched | 2003 |
| Target | Rural communities |
| Language | Swahili |
| Frequency | Weekly |
| Broadcast | TBC Taifa: Soap airs 18:45 to 19:00 on Fridays. Repeats on Sundays from 20:30 to 21:00 with the magazine segment. Sauti Ya Injili (local FM station in Moshi): Soap and magazine segment air from 19:30 to 20:00 on Thursdays and from 20:45 to 21:15 on Mondays. |
| Content | Story line of the radio soap centres around a set of ‘typical’ characters in a village in rural Tanzania. The company Mediae produces the show in collaboration with up to three sponsors. Current sponsors are: Policy Forum, with a storyline on accountability of village leaders, and Femina HIP on healthy lifestyles, including reducing Multiple Concurrent Partnership (MCP) and protecting one’s partner from HIV infection. The message agendas are woven together in a creative manner and the soap is followed by a radio magazine segment including interviews with experts or ordinary people in the field commenting on the show. Femina HIP joined the collaboration in 2007. Si Mchezo! magazine, is regularly referred to in the soap's story lines, just as Pilika Pilika is cross-promoted in Si Mchezo! SMS feedback is encouraged for interactivity. |
| Reach | TBC Taifa broadcasts nationwide and has the overall highest listenership in Tanzania. Local FM station Radio Terrat in Arusha also airs the show. |
| Impact statistics | A 2009 independent assessment study by the company Research Solutions in five regions in Tanzania found that awareness of Pilika Pilika among respondents was 44.7%. Among listeners:
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Global Talk on Edutainment
Interviews on YouTube
Talk Show on the Road
A voice on HIV in relationships
I would like to advise those who chase away their partners after being infected by HIV, because life is helping each other. ENERIETA LEONCE. BUKOBA.
A request from Handeni
I congratulate you so much for the good work that you are doing to educate and entertain the society, but I would like you to visit us also in Handeni District, Msima Secondary.
From an out-of-school youth
Why is it when you talk about starting FEMA CLUBS you only talk about secondary school students? What about youth from the streets, don’t they need to start clubs? Ahazi Asoni from Ifwenken.