1999

Igniting the Femina Hip Change Movement…

Femina Hip was set up as a civil society organization in Tanzania to foster healthy lifestyles by educating and connecting young people around sexual and reproductive health and rights and HIV/AIDS. Young people, both then and now, are marginalized when it comes to sexual health decision making. The gender disparity in regards to sexual health decision making identifies young women as a particularly vulnerable group that Femina Hip works to address. We identified an urgent need for sexual and reproductive health education in Tanzania, and started our journey to create a multimedia platform to deliver that information. In the following years, our platform grew with new communication vehicles including TV, radio, print and social media.

2009

Celebrating 10 years of resounding Tanzanian voices!

Our 10 year anniversary marked our decision to expand our content agenda from an exclusive focus on sexual and reproductive health and HIV/AIDS prevention to include economic empowerment, entrepreneurship, financial literacy, and citizen rights and engagement. The anniversary also marked a reinvention of our branding and introduced Fema, meaning female and male, as the name for our core vehicles.

2017

Femina Hip comes of age!

Femina Hip turned 18 and came of age. We are continuously exploring new ways to support youth and expand what we have come to call the Femina Family. We have matured and become the largest Tanzanian civil society organization working with youth. Millions of Tanzanians are engaging with our products every year, setting up Fema Clubs and organizing themselves into Fema Youth Club Networks around the country. The Femina Family has become a lifestyle change movement.

 

We are committed to continue our work to resound the voices of youth…

Through our multimedia platform, as well as through face-to-face activities and mentorship, Femina Hip works to communicate and connect with youth. We believe that the most effective way to empower young people is through the creation of a platform on which they can raise their voices through storytelling and testimonials that communicate and reinforce our agendas and messages; and by creating a connected and intimate communication vehicle that is both approachable and impactful. We foster this interpersonal communication with our audience through the work done by our Community Mobilization Department, which regularly meets with young people, teacher/mentors, and other local leaders to connect and inform around our content. Continuous monitoring and evaluation is inherent in all our work to ensure our objectives are accomplished and our goals are met.

Our approach and identity have been strongly shaped by Social and Behavioural Change Communication (SBCC). This approach informs our way of working, highlighting behaviour change as an achievable reality. We communicate with ‘edutainment’, which is the combination of entertainment and education, using youth culture and language, storytelling, photostories, advice columns, and comedy in a visual and trendy way. We believe that this approach opens people up and makes them receptive to new ideas and change.